Companies can monetize one of their most valuable assets – their data – by making it easy for their customers to interact with and analyze it.
This presentation by Ventana Research's David Menninger will give research-based details on how organizations are using customer-facing analytics to increase customer retention, improve differentiation, and even derive new revenue. He'll also discuss the role of data quality and master data management (MDM), mobile, and related technologies in successfully monetizing the data that you're already collecting.
Guest Speaker: David Menninger, SVP and Research Director, Ventana Research
David is responsible for the overall research direction of data, information, and analytics technologies at Ventana Research, covering major areas including Analytics, Big Data, Business Intelligence, and Information Management along with the additional specific research categories including Information Applications, IT Performance Management, Location Intelligence, Operational Intelligence and IoT, and Data Science. David brings to Ventana Research more than 25 years of experience, through which he has marketed and brought to market some of the leading-edge technologies for helping organizations analyze data to support a range of action-taking and decision-making processes.
