Data analytics tools are proliferating on campuses as higher education leaders increasingly seek ways to maximize retention, graduation rates and other metrics of overall student performance.

A case in point is the University of California, San Diego (UCSD), where officials are rolling out a data-rich Student Activity Hub to provide real-time insight into student behavior and performance, analyze and correlate that data, and use it to shape positive outcomes.

The Student Activity Hub is a product of SAP, an enterprise application software company. UCSD is currently beta-testing the hub and is training staff on the platform, with plans to initiate a full rollout in January, said Vince Kellen, the university's chief information officer. The University of Kentucky will also be deploying the SAP platform.

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