The state Bureau of Cannabis Control (BCC) wants a vendor that will create "a two-year statewide public awareness and education campaign related to the licensure of commercial cannabis businesses in California."
The bureau released information about the RFP, seeking "effective branding, media planning, strategy development, and a robust communications plan."
The bureau's plan will focus on informing the public about benefits of licensing and how to identify licenses. The campaign should run for fiscal years 2018-19, 2019-20 and 2020-21. The contract is planned to run through June 30, 2021, with two one-year renewals.
"The awarded firm will provide BCC with necessary levels of expertise, consulting, and materials to successfully create, design, produce, deliver and deploy various assets advancing a comprehensive education campaign about getting licensed to do business in the California cannabis industry and the benefits of purchasing cannabis from the legal market," the RFP reads.
The RFP was released on Nov. 2 and will close on Nov. 20.
