Election officials haven't even finished counting the votes from Tuesday's primary, but the campaign has already begun for the November general election. 

One key issue could directly affect consumers as well as the IT industry  a data privacy initiative expected to qualify for the November election. 

The measure, sponsored by a trio of San Francisco Bay Area business professionals, would require big companies to disclose what information they gather, explain how they share or sell it, and give people the right to block the spread of their personal data. 

Business groups, particularly those representing tech companies, are lining up against the proposal, which they contend is unworkable and would cause their members to flee the state. But some major opponents, such as Facebook, have backed off amid their own data-related scandals.


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