LA County Eyes a Trade: Free Wi-Fi for User Data, Ad Rights
The county began considering the partnership idea last summer. Now, officials say they’re confident that the request for information will yield results.
Los Angeles County Parks and Recreation is looking into doing a trade-out with a telecom or Internet provider: Equip the county’s parks with free Wi-Fi, and in exchange, gain user data and a platform for free advertising. Of the county’s 182 parks, 30 already have free Wi-Fi.
County officials believe that park users would benefit from Internet access to...