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L.A. County Issues Digital Asset Management RFP

The county's Department of Public Works is seeking vendors to provide subscription-based digital asset management in the cloud, with the ability to maintain agency-wide, digital multimedia files and enable internal as well as some public-facing access.

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Los Angeles County’s Department of Public Works (DPW) has released a Request for Proposals seeking vendors to provide subscription-based digital asset management in the cloud. Part 1 and Part 2 may be found here. DPW released the RFP Thursday; responses are due May 21. Among the takeaways:

• The department seeks bids from qualified Digital Asset Management (DAM) system providers for a solution “to function as a consolidated area for all multimedia digital assets to be stored, secured, organized” and shared agency-wide, according to the RFP.

• The vendor will need to provide a cloud-based software application to maintain agency-wide, digital multimedia files, and a “web-based platform with an emphasis on IOS mobile with a fast-responsive interface.” System features should include asset categorization, library and sharing; customizable branding, file conversion, metadata management, reporting and analytics; and workflow management.

• Among DPW’s asks in the area of workflow management, it seeks the ability to create publishing portals, to give the agency access to do “branded, customizable and shareable library segments”; private work spaces for content in progress; the ability to create and manage content approvals workflow; automatic image tagging and labeling based on identifying elements; and the ability to share assets with end users via email, social media and file storage services. DPW also seeks unlimited consumer user accounts; data migration services and integration with Adobe Drive Connector and Adaptor to enable the searching of digital assets. The system will need to accommodate thousands of users. These include 20 administrators or contributors doing account management, uploading, organizing, tagging, downloading and reporting; up to 5,000 consumers needing to download and share content; and five staffers doing InDesign Plug-In and using the system to set up master templates for users. Members of the public will also have access to pre-approved content.

• The contract’s term and value aren’t specified in the RFP; the system’s data storage capabilities are. DPW seeks data storage of up to 20 terabytes, “powered by a cloud-based storage provider.”

Theo Douglas is Assistant Managing Editor of Industry Insider — California.