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LA Mayor Garcetti chooses Peter Marx as City’s CITO

Los Angeles mayor Eric Garcetti on Tuesday named his city’s first innovation technology chief, a former executive at Qualcomm Labs, Inc. and Mattel.

Peter Marx’s job: to improve government technology so residents can get better services.

"Incredibly talented, a force in the tech community, and an L.A. native to boot, Peter was my top choice from a very strong pool of applicants," Garcetti said in a statement. "I’m thrilled to have him on the team and look forward to working with him to better serve Angelenos and foster the already strong tech ecosystem here in the City of Angels."

Among Marx’s first projects: improving the MyLA311 mobile application, which allows Los Angeles residents to report graffiti, potholes and bulky object pickup, as well as pay water and electricity bills, according to the mayor’s office. Marx also will work to improve the city’s websites and determine how to share and analyze data to improve government performance.

"I’m looking forward to working with the mayor to take the city of the future further into the future," Marx said in a statement.

A former vice president of business development at Qualcomm, Marx also served as vice president of the Technology and Digital Studio at Mattel, Inc., which earned a Webby award. He also managed Analog Protocol, served as the chief technology officer for Vivendi-Universal Games and as vice president of Emerging Technologies for Universal Studios.