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Selling to State and Local in a Time of Crisis? Here's an Overview and Some Tips

Spending and priorities in government IT are shifting as governments adjust to life in the time of the novel coronavirus (COVID-19). A webinar presented by e.Republic offered some advice for those who sell to state and local government.

A panel of nationally known experts from government and private-sector technology offered up some perspectives and some advice Friday in a webinar on “Working with State & Local Government During a Crisis,” specifically amid the novel coronavirus (COVID-19) pandemic.

The webinar was hosted by e.Republic, parent company of Techwire and Government Technology, and was moderated by Dustin Haisler, e.Republic’s chief innovation officer. Panelists included Teri Takai, executive director of the Center for Digital Government (CDG)*; Phil Bertolini, co-director of CDG; Cathilea Robinett, president of e.Republic; and Joe Morris, vice president of Research for e.Republic.

Some key takeaways for the immediate future:

  • Stimulus funding and adjustments to the state budget are shifting priorities and spending patterns.
  • With more people working remotely, tools to enable that — and make it secure — will be needed.
  • The state and local governments are moving more to the cloud, seeking "everything as a service."
In the long term, key considerations will include:

  • How to do more with less, with government IT spending directed to COVID-19.
  • New technologies will come forward after this period (AI, emergency response tech, innovation in security, etc.). Be prepared for the "new normal" and remain agile. 
And for those selling to government, here are some key points:

  • Do your homework before you call on a CIO or government technologist.
  • Don’t cold call. No “prospecting.” Government IT folks are too busy right now, and you’ll leave a bad impression.
  • Stay abreast of the news so you know what government needs at the moment. This means being aware of the burgeoning need for online citizen services as more people work remotely.
  • State and local governments are looking for solutions specifically dealing with cloud migration, cybersecurity for those working remotely, and disaster-recovery and business-continuity plans.
  • Communications have changed, so content matters more than ever. With face-to-face meetings off the table for now, communications and messaging are more important than ever.
The slides and an audio recording of the entire 75-minute webinar will be made available Monday, March 30; Techwire will publish the links.

*The Center for Digital Government is part of e.Republic.

Dennis Noone is Executive Editor of Industry Insider. He is a career journalist, having worked at small-town newspapers and major metropolitan dailies including USA Today in Washington, D.C.