- Simple design: The White House
- Clear interaction cues: California DMV
- Easy navigation: Gov.uk
- Engaging visual design: Save Our Water
- Plain language: U.S. Department of Veterans Affairs
- Interactivity: U.S. Small Business Administration
- Graphic design and branding: U.S. Department of State
We took note of details such as a modern design, distinctive branding, and authentic and engaging photography. We wanted to evaluate how, if at all, a more custom solution has an impact on the user experience scores and if the two are correlated. (It turns out they are, as our selected websites are all custom designed.)
While there are many other aspects and attributes of great user experience websites, we focused on these common patterns that you can hopefully take away and implement on your website. However, when considering implementing patterns like the ones we present here, always regularly research user needs, validate any updates with your target audience, and review the website analytics data. What works in one case might not work in another, so use the examples below as inspiration and a starting point in your own project, and customize it to your project’s objectives.
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